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1.31.2006

Ads on a paid service?

Apparently video iPod users may soon have the privledge of paying to see ads in their video content from iTunes:
“Some companies are attaching recycled TV spots to the beginning of video files, or podcasts, that can be downloaded from popular Web sites. Others are creating new, subtler pitches to bracket shows attractive to their target audiences,” reports the Journal. “And still others are creating their own podcasts that blur the line between entertainment and advertisement in hopes of enticing people to watch the commercials for their own sake.”

Large firms are currently trying a range of different concepts. Nintendo is reusing 15-second Mario Kart DS TV commercials at the beginning of video podcasts on GrindTV.com. Anheuser-Busch is blending entertainment and advertising with its humorous Ted Ferguson Bud Light campaign, and GM’s Hummer division sponsored a GQ magazine video podcast with two 15-second spots.


To me, if I am paying for content it better be ad-free. This is a good way to piss off customers and drive more piracy.

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